“The lucky few” is the collective group of people around the world who have been positively affected by Down syndrome. The “lucky” part of the name alludes to the fact that people who know someone with Down syndrome typically feel very lucky to have them in their life. People with Down syndrome are said to teach their loved ones all about what really matters. And so, “the lucky few” encompasses anyone who’s been positively touched by someone with Down syndrome—the lucky mom, the lucky dad, the lucky brother, the lucky sister and the lucky grandparent. That’s who this brand is made for. Now, let’s come together and celebrate how lucky we are to have someone with Down syndrome in our lives!